Independent Musician HESTON Innovates By Maximizing Digital Platforms

New York City, NY (PRWEB) June 21, 2012

In an era when digital technology is either considered friend or foe to musicians, savvy soul singer and songwriter Heston is leading the pack of independent artists by befriending such digital mediums as Wildfire, Soundcloud, YouTube, and all-new socially integrated, enhanced artist website, to engage their fans and reach their brand goals. To launch ?My Kinda Lady,? the second single from his sophomore Dome Records? full-length CD, Warm Human, Cold World, Atlanta-based/Dominica-born Heston is launching a fully digital and integrated marketing campaign to his brand?s and CD demand.

?My Kinda Lady? has a light, yet soulful, mid-tempo and very accessible rhythm to it, great for summertime convertible riding. ?This song is my ode to classy, sophisticated, beautiful, yet casual women, the type any man wants. As an independent musician, I fully embrace digital technology and feel fortunate to be able to share my music with the world and engage with my fans through such amazing and accessible platforms," says singer/songwriter Heston.

Via a Wildfire App utilized through Facebook, internationally acclaimed Heston is engaging women around the globe in a consumer sweepstakes to win an exclusive, intimate performance and conversation from him as a grand prize, with second and third prizes as autographed CDs and posters. The sweepstakes runs from Wednesday, June 20, 2012-Sunday, July 22, 2012 via Facebook. He hopes to grow his Facebook fan base and email database, while creating excitement and awareness of the new song.

Via his all-new website, hestonmusic.com the ?My Kinda Lady? single launches via a Soundcloud widget, and is also available across numerous online radio stations including Spotify, Turntable FM, and Pandora. The video launched on YouTube today, with pending airings on Music Choice, Fuse, Centric, VH1 Soul and TVOne. Fans can buy ?My Kinda Lady? digital track on iTunes, listen and watch the ?My Kinda Lady? song and video via hestonmusic.com.

All marketing communications was strategized and executed with NYC-based music marketing boutique Omerge Alliances.

ABOUT HESTON
Heston possesses a rare, ?instant classic? voice, colored with confident sensuality, and informed by mellow 70?s soul. Nostalgic, yet very much his own style, Heston?s music is beautiful, lyrically refreshing, vocally and melodically unique, timeless, rich and soulful. His 2008 independent debut album, Storyteller, was critically acclaimed internationally and possessed an exceptionally well-composed body of original songs written and produced by Heston. Storyteller was supported with a series of sold-out shows with unforgettable performances in the U.S. and Europe, and sold ~30K units.

Prior to Storyteller, Heston released a self-titled EP in 2003, from which ?If? was licensed for use as the theme song for BET?s Real Life Divas and ranked as one of iTunes most downloaded independent tracks. Heston has a unique gift for fluid and meaningful songwriting, and has a beautiful voice. He is widely considered one of the future leaders of soul music today to carry the genre forward.

PRESS CONTACT: Olivia Scott-Perkins, Omerge Alliances, 646.325.3201/olivia(at)omergealliances(dot)com

Omerge Alliances is a NYC-based music marketing boutique dedicated to creating global demand for talented musicians through strategic marketing & strong execution. Founded by 17-year strategic marketing and partnerships executive, Olivia Scott-Perkins, the boutique specializes in providing industry standard marketing strategy and implementation expertise.

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Independent Musician HESTON Innovates By Maximizing Digital Platforms
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