JWT Puerto Rico And Banco Popular Bring Home The First-Ever Grand Prix Lion For Puerto Rico

New York, NY (PRWEB) June 18, 2012

JWT Puerto Rico has been awarded the prestigious Grand Prix Lion for Public Relations at this year?s Cannes Lions International Festival of Creativity, the world?s premier showcase for excellence in advertising. The honor recognizes JWT Puerto Rico for Banco Popular?s ?Most Popular Song? campaign and marks the first-ever Grand Prix award for Puerto Rico.

Speaking on the win, JWT Worldwide CEO Bob Jeffrey stated, ?We brought home India?s first Grand Prix for The Times of India in 2008, Mainland China?s first Grand Prix for Samsonite in 2011, and now we are breaking new ground yet again, bringing home Puerto Rico?s first-ever Grand Prix. It is a true testament of JWT?s worldmade creative strength.?

For ?The Most Popular Song,? Banco Popular rewrote history and sparked cultural change by reinventing a classic Puerto Rican hit song written by the famous El Gran Combo into a strong-willed message about a positive work ethic. The song sparked a political debate and has become the epicenter of the movement by Puerto Ricans toward progress, receiving coverage on virtually every media organization in Puerto Rico. Living off welfare is so common that it is celebrated in the greatest salsa hit of all time: ?No Hago M